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Phiwe Tsholetsane


Born in South Africa

Phiwe Tsholetsane is an experienced sports publicist who has a proven track record in generating outstanding media coverage for athletes in various disciplines. She manages a number leading national and global brand clients, sponsors right holders and events. Key function of what she does is to manage athletes’ image, building relationships, keeping them relevant to the media, and introducing them to new beneficial situations in order to nature their overall cause.

Has also been a successful Communications and Marketing Manager for Athletics SA. She was involved in Brand Repositioning for the organisation that resulted in the restoration of the image of ASA.


Phiwe Tsholetsane's Professional details

Current Position(s)

Member | Sports Publicist
GAUTENG, South Africa | 2010 - present

Sport and Recreation


Media, Entertainment, Art (Advertising)

Previous Position(s)

Events and Communications Manager | Athletics SA
South Africa | 2002 - 2010

Sport and Recreation

Achievements

Awards

Nominee for 2007 Women in Media Award | Gsport | 2007

Competitive Accomplishments

Team Media Liaison & Congress Delegate | IAAF World Championships Helsinki | 2005

Appointed Congress Delegate for Athletics South Africa at the IAAF World Congress as well as a role of a Team Media Liaison for the team.

Head Team Manager | IAAF World Championships Berlin | 2009

Appointed Chef de Mission for Team South Africa at the 12th IAAF World Championships in Athletics where the country achieved 2 gold medals and 1 silver from Caster Semenya (800m), Mbulaeni Mulaudzi (800m) and Khotso Mokoena (long jump).

Activities

Memberships

Girls Institute

Member, 2010 - present

Girls Institute is a non-profit organisation that inspires girls from all facets of life and more especially from the previously disadvantaged communities to get the best out of their upbringing that is usually confronted with limited resources and domestic inadequacies. Girls Institute acts to the changing needs of girls, their families and their communities through research-based programs and advocacy that empower girls to reach their full potential and to understand, value, and assert their role in the society.


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