CEO | DigitLab
Durban, South Africa | 2011 - present

Marketing, Advertising and Public Relations

Leading the team at DigitLab in the biggest social media revolution of all time

LinkedIn South Africa Research
2011

Linkedin in South Africa has seen a 83% increase in usership over the last 12 months with agriculture and goverment showing the biggest industry growth. The exciting news is the growth in business decision makers on Linkedin. The age category between 35 and 54 years has grown more than double and CEO presence on Linkedin grew 78%.

SPAR Social Learning Programme
2011

SPAR commissioned Mike Saunders to help them navigate the social learning space as part of their leadership development programme. Mike has bought in the full strength of all three of his business interests to ensure that SPAR successfully implement these practices.

Bidvest Internal Social Media Engagment
2012

In the quest for constant innovation, Brian Joffe commissioned Mike Saunders and the DigitLab team to build and create an internal socially-based project that will be used to help the Bidvest leadership team connect in a relaxed forum with their employees.

University of Kwa-Zulu Natal (Howard College)

Durban, South Africa | 2005 - 2007

Honours - Marketing

University of Kwa-zulu Natal

Durban, South Africa | 2006 - 2006

Postgraduate Diploma in Marketing and Management - Marketing

Voted Top 20 People to Follow on Twitter | 2011

Justin Bodil - Mr Price

"Mike has been a valuable resource for my colleagues and I at the Mr. Price Group. We have used him as a speaker, and as a specialist consultant, regarding the uses and implications of Social Media within our business.

He has a true passion for his work, which is backed by knowledge and insight into this everchanging field.

He has been a reliable and engaged business partner to the Group, and I would recommend his services" - 2011

David Graham - Deloitte

"I have come to know Mike Saunders through my participation on various social networks and whilst presenting at social media marketing conferences. Mike is an inspiration and a pleasure to work with. As CEO of Digit Lab he is someone you definitely want to engage with to ensure you derive value from your marketing efforts. Mike is also an excellent speaker and host. I look forward to a long and mutually beneficial associaton with Mike." - 2011

Mike Nel - SPAR

"Mike is an expert in the Social Media environment and has successfully completed several projects for SPAR that have added huge value to the Learning and Development environment." - 2011