Owner / Graphic designer | K&i design studio
Cape Town | 2010 - present

Arts, Culture and Entertainment

K&i is a Cape Town based graphic design studio delivering fresh, tasty and authentic solutions for print and online.

We have experience in producing brochures, identities, logos, wedding menus, books, posters, magazine ads and a whole lot more for both print and online. Our core skills lie within graphic design, illustration and photography.

Senior graphic designer | Marketing | Evans Cycles UK Ltd
London | 2005 - 2010

Consumer Goods, Fashion and Retail

Some of my achievements and responsibilities at Evans Cycles include:

Introducing tailored advertising campaigns targeting specific markets leading to increased mail order and Internet sales.

Inclusion of lifestyle photography and augmenting of editorial content such as product information, recommendations, and topical stories to enhance the look and feel of each catalogue.

Ethos of working more closely than before with the Evans’ editorial and photographic teams.

Personally directing photo-shoots locally and abroad, ensuring the voice and personality of the company remains coherent.

Concept development and design of Evans’ seasonal catalogues with a distribution of 350,000 per catalogue.

Increased transparency with Evans’ senior executives via regular presentation of new ideas and marketing campaigns.

Use of the program EasyCatalog (a database publishing plug-in for Adobe InDesign) to streamline the production of all product catalogues.

Secondary to my primary contributions, though equally important, are my day-to-day activities, which include:

Employment of my knowledge of printing and colour management when approving all material for final printing.

Liaising with Evans’ purchasing department to ensure all product promotion is consistent across all advertising channels.

Generating secondary design work such as company logos, client branding, and digital artwork for Evans’ website and affiliated web advertising campaigns.

Oversight of junior designers.

Port Elizabeth Technikon

Port Elizabeth | 1999 - 2003

Bachelors of Technology in Graphic Design, awarded Cum Laude - Graphic Design

Subjects included: 2 and 3-dimensional design, visual communication, digital photography, history of graphic design, painting, drawing, sculpture, design, textiles, ceramics, stained glass and the history of fine art.

Sappi, The Think Ahead Awards | 2003

Received silver award for best publication design for my 4th year studies work at Port Elizabeth Technicon.