Janine Hills

CEO and Founder, Vuma Reputation Management

Janine Hills is the CEO and Founder of Vuma Reputation Management, a company that specialises in reputation management, crisis communication and media liaison.


Janine’s extensive business knowledge, skill and intricate understanding of reputation management are the outcome of over 25 years of experience across various sectors of industry. She has been employed by Southern Sun, Sun International, Vodacom and Primovie (a division of Primedia) and has sat on the boards of Kaizer Chiefs, Ster-Kinekor Home Entertainment and Ster-Kinekor Licensing. Janine has also worked for FNB and was a founding member of ebucks.com, the eCommerce initiative.


In 2003 Janine gave away all her belongings and took a year out from corporate to further her journey of self-discovery and knowledge. She hiked to Mount Everest base camp, completed the 850km El Camino de Santiago, and trekked through Tibet and Nepal visiting monasteries and nunneries. She then returned and spent time at the feet of a Spiritual Master, that brought her a deep insight into the understanding of true leadership and the importance of reputation management. This then led to her launching Vuma Reputation Management.


Vuma Reputation Management is based on the principles of sound reputation and good corporate governance, that include transparency, discipline, accountability and fairness at all times. Janine and her team view themselves as an extension of their clients’ business success and, over the past four years, she has been privileged to work with at least 20 of the top Blue Chip companies within South Africa.


In addition to the fact that she handpicks her teams and grows them into their positions through personal encouragement, mentorship and transformation, Janine understands the key role in her business of building relationships with the media and global partnerships worldwide.


Janine has recently been accorded exclusive membership of the International Womens Forum of South Africa (IWFSA).
Vuma has recently launched Vuma Knowledge Academy that offers a series of specialised in-depth media training and reputation management programmes across the board.