Gillian has been working in the Online industry for approximately 12 years during which time she has been instrumental in executing business plans and marketing strategies within the online recruitment (CareerJunction & Jobs.co.za) and online marketplace (bidorbuy.co.za) verticals.
Gillian is a devoted online marketer; however her marketing experience extends beyond the Internet to traditional media, including above-the-line and below-the-line advertising as well as hands-on public relations and event management.
In 2007, Gillian founded Blue Magnet Web Intellect, providing Internet Marketing training and consulting to corporates and advertising agencies in areas such as Search Engine Optimisation (SEO), Google AdWords Implementation & Campaign Management, Web PR, Online Reputation Management, Article Marketing and Social Media strategies.
Gillian has presented at a number of seminars such as the Online Recruitment Conference 2006, Internet Industry Summit 2007, Web & Mobile Conference 2007, Marketing, Branding & Web Optimisation 2008/9, Innovative Websites & Intranets 2009, Digital Master Class 2009, The Internet Show 2010 & Mobile & e-Marketing 2011 (Chairperson). Gillian has also presented the Google Advertising Professional course at the AAA School of Advertising.
Specialised Certifications:
• Certified eMarketer / CeM (eMarketing Association) 2010
• SEO Toolset Analyst Certification (Bruce Clay Inc, 2007)
• Certified Google Advertising Professional (Google, 2007)
• eMarketing Gold Professional Certification (Britefire, 2007)
Professional Membership:
• eMarketing Association (eMA) Professional Member
• The Chartered Institute of Marketing (CIM) Member
Specialties
Online / Digital / Internet Marketing, Marketing Management, Paid Search & Google AdWords (GAP), SEO Analyst (Search Engine Optimisation), eMarketer, Digital Media, Digital Marketing, Online Recruitment, Web PR, Online Copywriting, Online Article Marketing, Internet Marketing Training.